Всё началось после того, как Лиса из k-pop группы Blackpink похвасталась монстриками в соцсетях. К середине 2024 года Лабубу стали хитом в Азии. Позже тренд дошел до Америки и Европы — с плюшевой игрушкой на сумке появлялись Рианна, Дуа Липа, Ким Кардашьян и другие знаменитости. Ну и, конечно, Лабубу завирусились в TikTok.
В магазинах игрушки первой серии стоят порядка $22, второй — около $27, а редкие коллекционные экземпляры потом перепродают на том же аукционе eBay по стартовой цене в сотни долларов. Например, тот самый брелок Labubu DuoDuo, шанс получить который в боксе-сюрпризе за $22 оценивается официально как 1:72, при перепродаже дорожает до $350. Лабубу выходят в коллекционном формате сюрприз-боксов, то есть традиционный элемент игры и неожиданности. Кто из инфлюенсеров вывел лабубу в топ хештегов, лайков и продаж, сейчас уже сказать сложно, но обычно сходятся на том, что главным трендсеттером стала Лиса из южнокорейской группы Blackpink, которая коллекционировала фигурки и показывала их в соцсетях.
Ещё по теме:
Эльф лабубу — это девочка с 9 зубами, заостренными ушами и без хвоста. Этот персонаж рос и развивался вместе со мной с момента создания. Раньше я считал ее озорной и чудаковатой, но сейчас думаю, что она спокойная и дружелюбная, — так описывал эту игрушку сам Лунг. In 2019, Pop Mart launched Labubu into the spotlight. Through its blind box model, what started as a clumsy, loveable forest creature became a collectible craze. 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[data-wptds-carousel-item]:last-of-type{scroll-snap-align:end}[data-wptds-carousel][data-default][data-variant=FullWidth] [data-wptds-carousel-scroll-container]{scroll-snap-type:x mandatory}[data-wptds-carousel][data-default][data-variant=FullWidth] [data-wptds-carousel-item]{inline-size:100%;scroll-snap-align:center;scroll-snap-stop:always}[data-wptds-carousel][data-default][data-variant=FullWidth] [data-wptds-carousel-item]:first-of-type{scroll-snap-align:start}[data-wptds-carousel][data-default][data-variant=FullWidth] [data-wptds-carousel-item]:last-of-type{scroll-snap-align:end}[data-wptds-carousel][data-default][data-variant=FullWidth] [data-wptds-carousel-item]{inline-size:100%}[data-wptds-carousel][data-default][data-bleed-inline] [data-wptds-carousel-controls]{ --control-side-gap:.25rem;inline-size:calc(100% - (var(--control-side-gap)2));transform:translateX(calc(0rem + var(--control-side-gap))) translateY(-50%)}[data-wptds-carousel][data-desktop] [data-wptds-carousel-control]:hover:not([aria-disabled=true]):not(:active){ --wptds-carousel-control-bg-color:#fff;--wptds-carousel-control-border-color:#ddd;--wptds-carousel-control-box-shadow:0rem125rem3125rem rgba(0,0,0,.14);--wptds-carousel-control-fg-color:#111}[data-wptds-carousel][data-desktop][data-variant=Normal]:has([data-wptds-carousel-scroll-container]:hover),[data-wptds-carousel][data-desktop][data-variant=Normal]:has([data-wptds-carousel-control]:hover),[data-wptds-carousel][data-desktop][data-variant=FullWidth]:has([data-wptds-carousel-scroll-container]:hover),[data-wptds-carousel][data-desktop][data-variant=FullWidth]:has([data-wptds-carousel-control]:hover){ --wptds-carousel-control-opacity:1}[dir=rtl] [data-wptds-carousel][data-default] [data-wptds-carousel-controls]{transform:translateX(calc(0rem + (var(--wptds-carousel-control-size)/2))) translateY(-50%)}[dir=rtl] [data-wptds-carousel][data-default] [data-wptds-carousel-control][data-direction=start]svg{transform:scaleX(-1)}[dir=rtl] [data-wptds-carousel][data-default] [data-wptds-carousel-control][data-direction=end]svg{transform:scaleX(1)}[dir=rtl] [data-wptds-carousel][data-default][data-bleed-inline] [data-wptds-carousel-controls]{transform:translateX(calc(0rem - var(--control-side-gap))) translateY(-50%)}.b_dark [data-wptds-carousel][data-default],.b_drk [data-wptds-carousel][data-default]{ --wptds-carousel-control-bg-color:#484644;--wptds-carousel-control-border-color:#545250;--wptds-carousel-control-box-shadow:0rem125rem1875rem rgba(0,0,0,.1);--wptds-carousel-control-fg-color:#d2d0ce}.b_dark [data-wptds-carousel][data-default] [data-wptds-carousel-control]:active,.b_drk [data-wptds-carousel][data-default] [data-wptds-carousel-control]:active{ --wptds-carousel-control-bg-color:#484644;--wptds-carousel-control-border-color:#545250;--wptds-carousel-control-box-shadow:0rem125rem1875rem 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